Lonati decides to renew itself with an all-round effort, which sees the Brescia-based company led by Francesco, Marco e Riccardo Lonati relaunching both its corporate image and digital technologies, deciding to make an effort in a time of contraction, in order to overcome the obstacles of the low economic conjunction. New logo then, after so many years, with the aim of continuing across the board the orientation toward innovation and the continuous search for improvement. The new brand was created with the intention of looking to the future without undoing its origins and history. The designers have thus tried to combine the two worlds and bring together past and future with style, seeking simplicity and clean lines as current trends want, and as indicated by the style of the company and the Lonati family. Also new is the website in order to be present in a way that is always appropriate and in step with the times on the web.
Since September 15th, it’s available and on sale the revolutionary Orion software developed by the sister company Dinema.
Orion will be dedicated to the design and virtual prototyping phases and will radically change the approach to hosiery production, opening the doors to fashion designers as well, erasing the gap between designers and technicians.
In this 2025 of major investments for Lonati, there is also the opening of an office in China to remain competitive in the markets, particularly those in Asia.